MASADA JEANS DENIM

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It is in the Dead Sea, in the deepest place on the planet at -430m below sea level, that each piece of denim is treated in an eco-responsible way with abrasive salt crystals. The sunlight and the satt allow the deep indigo original colour to to fade into various tones of cobalt blue, green water, turquoise.

_{The designer, Laurent David Vannucci, travel to find rare vintage denims and seclects them for their exceptionnal quality and their historty
 @masada.jeans / @ld.vannucci}

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Production & creative: Ilan Azoulay

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DR&DP: @ilanazoulay

AC\drone- @omryfuckboy

Colors-@dorzammir

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